The company’s first agency and distributorship contract was with one of the world’s leading pharmaceutical firms, Johnson & Johnson. This association, which continued for nearly 10 years, enabled Haks to make significant advances towards achieving a global perspective and reaching world standards. As a result, the company undertook joint projects in Turkey and in neighbouring countries with leading world brands such as Colgate-Palmolive, Twinings Teas, Sandoz Nutrition, Novartis Nutrition, Britvic Soft Drinks, Storck, Sara Lee, Harvey Scruton, Thornton & Ross and Gifrer.
Haks has worked for many years mainly within the pharmaceutical industry but also in the food and cosmetic sectors. It is an organization that makes a point of adhering to global standards within its sector and aims for sustainable success.
For Haks the basic principles of consumer satisfaction and product quality are of the utmost importance which is why extreme care is taken to ensure that the companies with which it works are also leaders in their field. Haks is also aware that its workforce plays a huge part in the continued success of the company and therefore the same care is taken to maintain a high level of employee satisfaction.
As a result of good observation of the changing world and the dynamics within Turkey, Haks made an important investment in 2010. It purchased the name and manufacturing rights of the world-famous OTC baby brand Nurse Harvey’s from Harvey Scruton, a company with which it had been in partnership for many years. Moving the manufacturing base of the English brand, which had been recognized and respected round the world for 60 years, to Turkey and exporting the products to neighbouring countries brought an immense sense of pride to Haks
The main objective for Haks is to concentrate on export projects and create a leading global brand in Turkey’s health sector.
The fundamental areas of activity, namely sales, marketing and distribution, continue to be conducted with the same zest and enthusiasm as in the early days. With a staff base that is spread throughout Turkey, Haks continues its work, conscious of the fact that the most important part of business is sales and marketing.
Haks is involved in a number of different social responsibility projects in the areas of health and education and, in particular, it was responsible for establishing a primary school in the name of Orhan Sinan Hamzaoğlu, one of the founders of Haks.
The basic principle of Haks is to be an organization that is optimistic about the future, that always aims for success, and that adheres to global standards.
Haks is founded by the Hamzaoğlu family.
After signing the Turkey distributorship agreement with Johnson & Johnson, the import, distribution and sales of medical, surgical and dental products begins.
The import, distribution and sales of Johnson & Johnson baby and cosmetic products begins.
With the launch of the Johnson & Johnson “no sting” shampoo TV advertisement, the sales target of 100,000 bottles per month is reached..
An agreement is signed for the Turkey distributorship of Twinings teas.
A Turkey distributorship agreement is signed with Sandoz Nutrition and Isostar sports drink hits the market.
As a result of TV advertising and sponsorship from sports clubs, Isostar becomes the 3rd biggest seller in Europe and Turkey’s most popular sports drink.
After signing an agreement with Britvic Soft Drinks, Tango and Robinsons products are launched into the market.
After signing an agency and distributorship agreement with the company Storck, Toffifee and Merci chocolate products are added to the Haks portfolio.
Nurse Harvey’s Herbal Syrup (Gripe Mixture) is imported from England and released on sale.
Hedrin, the first of a new generation of head lice treatments, hits the market in Turkey.
The manufacture of Nurse Harvey’s baby products starts in Turkey. Turkey becomes a production base for Nurse Harvey’s, one of the world’s leading OTC baby products.
Gamila Secret cosmetics are launched in Turkey.
A Turkey distributorship agreement is signed with Flexitol Australia.
Export of Nurse Harvey’s products that have been manufactured in Turkey begins.
An agency and distributorship agreement for the Turkish market is signed with Gifrer.
Nurse Harvey’s Adult Series has been introduced to Turkish market with new three different products for adults.
Lamiderm, the scar and burn ointment of the Belgian Qualiphar company was launched in the Turkish market.
Exports to Kosovo, Macedonia and Albania were started under Nurse Harvey's brand.
Nurse Harvey's brand expanded its export market with Yemen, Uganda and Palestine.
Nurse Harvey's Organics series was introduced to the market with new products.
Haks completed its 40th year in the OTC market with its growing brands and expanding product range.
Hamzaoğlu Kimya Sanayi ve Ticaret A.Ş.
Haks Plaza Barbaros St. E-5 Highway Aydınevler
Maltepe 34854 İstanbul / TURKEY
Email
bilgi@haks.com.tr
Phone
+90 216 489 9900 (Pbx)
Fax
+90 216 366 9616
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